Decomposition of Changes in Customer Equity over Time
Cite as
Wiesel, T., & Skiera, B. (2006). Decomposition of Changes in Customer Equity over Time. In Proceedings of the EMAC Conference 2006, Athen, Griechenland. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2006
Conference
EMAC Conference 2006
Venue
Athen, Griechenland
Language
English