EMAC SIG - CRM: Customer Experience Management in an Increasingly Digital World
Cite as
Krafft, M., & Sese, F. J. (2019). EMAC SIG — CRM: Customer Experience Management in an Increasingly Digital World. In Proceedings of the European Marketing Academy (EMAC) Conference, Hamburg, Germany.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2019
Conference
European Marketing Academy (EMAC) Conference
Venue
Hamburg, Germany
Language
English