Kundenbindung als Element moderner Wettbewerbsstrategien
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1998
Book title
Handbuch Kundenbindungsmanagement
Editor
Bruhn Manfred, Homburg Christian
Pages range
115-133
Place
Wiesbaden
Language
German