Business-to-Business Marketing Textbooks: A Comparative Review

Backhaus K, Mühlfeld K, Okoye D



Publication type
Chapter in Book

Publication status
Published

Year
2004

Book title
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

Start page
181

End page
222

Publisher
Haworth Press

Place
Binghamton

Language
English