Business-to-Business Marketing Textbooks: A Comparative Review

Backhaus K, Mühlfeld K, Okoye D

Cite as

Backhaus, K., Mühlfeld, K., & Okoye, D. (2004). Business-to-Business Marketing Textbooks: A Comparative Review. In Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers (pp. 181–222). Binghamton: Haworth Press.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2004

Book title
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

Start page
181

End page
222

Publisher
Haworth Press

Place
Binghamton

Language
English