Business-to-Business Marketing Textbooks: A Comparative Review
Backhaus K, Mühlfeld K, Okoye D
Publication type
Research article (book contribution)
Publication status
Published
Year
2004
Book title
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
Start page
181
End page
222
Publisher
Haworth Press
Place
Binghamton
Language
English