How to Win a Standard Contest - The Cases of VHS versus Betamax and Blu-Ray Disc versus HD DVD

Backhaus Klaus, Budt Michael, Eisenbeiss Maik, Muehlfeld Katrin



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2009

Conference
25th EGOS Colloquium of the European Group for Organizational Studies

Venue
Barcelona

Book title
The social dynamics of standardization

Language
English