Standardization of Marketing in Europe
Meffert Heribert, Bolz Joachim
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
1993
Book title
European Marketing, Readings and Cases
Editor
Halliburton Chris, Hunerberg Reinhard
Pages range
45-62
Place
Wokingham
Language
English