Industriegütermarketing – Bewährte Erkenntnisse und innovative Perspektiven

Backhaus K, Voeth M



Publication type
Chapter in Book

Publication status
Published

Year
2005

Book title
Innovatives Marketing: Entscheidungsfelder – Management - Instrumente

Start page
503

End page
522

Publisher
Gabler Verlag

Place
Wiesbaden

Language
German