Industriegütermarketing – Bewährte Erkenntnisse und innovative Perspektiven
Backhaus K, Voeth M
Publication type
Research article (book contribution)
Publication status
Published
Year
2005
Book title
Innovatives Marketing: Entscheidungsfelder – Management - Instrumente
Start page
503
End page
522
Publisher
Gabler Verlag
Place
Wiesbaden
Language
German