Adding Bricks to Clicks – Online Retail Evolution

Roggentin A. S., Waldau R.

Cite as

Roggentin, A. S., & Waldau, R. (2019). Adding Bricks to Clicks — Online Retail Evolution. Marketing Review St. Gallen, 2019(3).

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2019

Journal
Marketing Review St. Gallen

Volume
2019

Issue
3

Language
English