Internationales Marketing

Meffert Heribert

Cite as

Meffert, H. (1992). Internationales Marketing. In Gabler, (Ed.), Gabler-Wirtschaftslexikon (13., pp. 1686–1694). Wiesbaden: Springer Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1992

Book title
Gabler-Wirtschaftslexikon

Editor
Gabler

Start page
1686

End page
1694

Edition
13.

Publisher
Springer Gabler

Place
Wiesbaden

Language
German