The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2015

Journal
Journal of Retailing

Volume
91

Issue
4

Start page
569

End page
585

Language
English

ISSN
00224359

DOI