Luxusmarkenstrategie
Meffert Heribert, Lasslop Ingo
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
2004
Book title
Handbuch Markenartikel
Editor
Bruhn Manfred
Pages range
927-948
Edition
2.
Place
Wiesbaden
Language
German