Handbuch Business-to-Business-Marketing

Backhaus, Klaus; Voeth, Markus

Cite as

Backhaus, K., & Voeth, M. (2015). Handbuch Business-to-Business-Marketing (2nd ed.). Berlin: Springer.

Details

Publication type
Book (monograph)

Peer reviewed
No

Publication status
Published

Year
2015

Edition
2

Publisher
Springer

Place
Berlin

Language
German