Switching Barriers in the Four-Stage Loyalty Model

Blut Markus, Evanschitzky Heiner, Vogel Verena, Ahlert Dieter



Publication type
Article in Journal

Publication status
Published

Year
2007

Journal
Advances in Consumer Research

Volume
2007

Issue
34

Start page
726

End page
734

Pages range
726-234

Language
English