Switching Barriers in the Four-Stage Loyalty Model

Blut Markus, Evanschitzky Heiner, Vogel Verena, Ahlert Dieter

Cite as

Blut, M., Evanschitzky, H., Vogel, V., & Ahlert, D. (2007). Switching Barriers in the Four-Stage Loyalty Model. Advances in Consumer Research, 2007(34), 726–734.

Details

Publication type
Research article (journal)

Publication status
Published

Year
2007

Journal
Advances in Consumer Research

Volume
2007

Issue
34

Start page
726

End page
734

Language
English

ISSN
0098-9258