Switching Barriers in the Four-Stage Loyalty Model
Blut Markus, Evanschitzky Heiner, Vogel Verena, Ahlert Dieter
Publication type
Research article (journal)
Publication status
Published
Year
2007
Journal
Advances in Consumer Research
Volume
2007
Issue
34
Start page
726
End page
734
Language
English
ISSN
0098-9258