Markenführung von Stiftungen
Meffert Heribert, Dettmers Sebastian
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2008
Book title
Dienstleistungsmarken. Forum Dienstleistungsmanagement
Editor
Bruhn Manfred, Stauss Bernd
Pages range
449-468
Place
Wiesbaden
Language
German