Markenführung von Stiftungen

Meffert Heribert, Dettmers Sebastian



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2008

Book title
Dienstleistungsmarken. Forum Dienstleistungsmanagement

Editor
Bruhn Manfred, Stauss Bernd

Pages range
449-468

Place
Wiesbaden

Language
German