Marketing

Meffert Heribert

Cite as

Meffert, H. (1971). Marketing. In Moderne, I. (Ed.), Management-Enzyklopädie Band IV (pp. 383–413). München.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1971

Book title
Management-Enzyklopädie Band IV

Editor
Moderne Industrie

Start page
383

End page
413

Place
München

Language
German