Rahmenbedingungen des Sustainable Marketing: Der Politische Wandel
Schneider Helmut, Ferié Frederik, Quednau Anja
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2014
Book title
Sustainable Marketing Management: Grundlagen und Cases
Editor
Meffert Heribert, Kenning Peter, Kirchgeorg Manfred
Pages range
85-115
Publisher
Springer Gabler
Place
Wiesbaden
Language
German
DOI