Rahmenbedingungen des Sustainable Marketing: Der Politische Wandel

Schneider Helmut, Ferié Frederik, Quednau Anja



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2014

Book title
Sustainable Marketing Management: Grundlagen und Cases

Editor
Meffert Heribert, Kenning Peter, Kirchgeorg Manfred

Pages range
85-115

Publisher
Springer Gabler

Place
Wiesbaden

DOI