Kundenbindung als Element moderner Wettbewerbsstrategien
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2004
Book title
Handbuch Kundenbindungsmanagement
Editor
Bruhn Manfred, Homburg Christian
Pages range
145-165
Edition
5.
Place
Wiesbaden
Language
German