Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, O.; Krafft, M.; Hoyer, W. D.; Reinartz, W. J.
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2011
Book title
Kundenzufriedenheit: Konzepte, Methoden, Erfahrungen
Editor
Homburg, C.
Start page
369
End page
394
Edition
8.
Publisher
Gabler
Place
Wiesbaden
Language
German