Does Pay-What-You-Want Work? The Effect of Different Design Choices on Customers' Price Determination.

Roggentin A. S.

Cite as

Roggentin, A. S. (2019). Does Pay-What-You-Want Work? The Effect of Different Design Choices on Customers' Price Determination. In Proceedings of the 32nd European Marketing Academy (EMAC) Doctoral Colloquium, Hamburg. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2019

Conference
32nd European Marketing Academy (EMAC) Doctoral Colloquium

Venue
Hamburg

Language
English