Interpersonelle Kommunikation als Problem der Marketingtheorie

Meffert Heribert



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
1976

Book title
Interpersonelle Kommunikation im Konsumgütermarketing

Editor
Hummrich Ulrich

Pages range
13-19

Publisher
Gabler

Place
Wiesbaden