Interpersonelle Kommunikation als Problem der Marketingtheorie
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1976
Book title
Interpersonelle Kommunikation im Konsumgütermarketing
Editor
Hummrich Ulrich
Pages range
13-19
Publisher
Gabler
Place
Wiesbaden
Language
German