When, Why, and How Consumers Seek to Protect their Privacy | Marketing Center Münster

To the content
To the main navigation
To the target group navigation
To the sub-navigation

When, Why, and How Consumers Seek to Protect their Privacy

Bues M, Pixa L

Cite as

Bues, M., & Pixa, L. (2016). When, Why, and How Consumers Seek to Protect their Privacy. Marketing Review St. Gallen, 2016(2).

Details

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2016

Journal

Marketing Review St. Gallen

Volume

2016

Issue

2

Language

English