Marketing im Turn-around-Management
Meffert Heribert, Schleusener Michael, Schneider Helmut
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2000
Book title
Verkehrsdienstleistungsmarketing
Editor
Meffert Heribert
Pages range
229-252
Publisher
Springer
Place
Wiesbaden
Language
German