Marketing im Turn-around-Management

Meffert Heribert, Schleusener Michael, Schneider Helmut



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2000

Book title
Verkehrsdienstleistungsmarketing

Editor
Meffert Heribert

Pages range
229-252

Publisher
Springer

Place
Wiesbaden