Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten



Publication type
Book (edited collection)

Peer reviewed
No

Publication status
Published

Year
2006

Editor
Krafft Manfred, Hesse Jürgen, Knappik Klaus M., Peters Kay, Rinas Diane

Edition
2. Auflage

Publisher
Gabler

Place
Wiesbaden

Language
German