How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred

Cite as

Bues, M., Steiner, M., Stafflage, M., & Krafft, M. (2017). How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective. Psychology & Marketing, 34(2), 157–174.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2017

Journal
Psychology & Marketing

Volume
34

Issue
2

Start page
157

End page
174

Language
English