How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2017
Journal
Psychology & Marketing
Volume
34
Issue
2
Pages range
157-174
Language
English