How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective | Marketing Center Münster

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How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred

Publication type

Forschungsartikel (Zeitschrift)

Peer reviewed

Yes

Publication status

Published

Year

2017

Journal

Psychology & Marketing

Volume

34

Issue

2

Pages range

157-174

Language

English