There is No Single Best Measure of Your Customers

De Haan E., Verhoef P., Wiesel T.

Cite as

De, H. E., Verhoef, P., & Wiesel, T. (2013). There is No Single Best Measure of Your Customers. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2013

Conference
INFORMS Marketing Science Conference 2013

Venue
Istanbul, Türkei

Language
English