There is No Single Best Measure of Your Customers
De Haan E., Verhoef P., Wiesel T.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2013
Conference
INFORMS Marketing Science Conference 2013
Venue
Istanbul, Türkei
Language
English