Neue Medien - Entwicklungsstand und Perspektiven für das Marketing
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1982
Book title
Jahrbuch des Marketing
Editor
Schöttle Klaus M.
Pages range
125-147
Edition
1982/1983
Publisher
Vulkan-Verlag
Place
Essen
Language
German