Neue Medien - Entwicklungsstand und Perspektiven für das Marketing

Meffert Heribert



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1982

Book title
Jahrbuch des Marketing

Editor
Schöttle Klaus M.

Pages range
125-147

Edition
1982/1983

Publisher
Vulkan-Verlag

Place
Essen

Language
German