The Green Consumer in Europe
Meffert Heribert, Kirchgeorg Manfred
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1995
Book title
International Lecture Series to accompany, Principles of Marketing
Editor
Kinnear Thomas C., Bernhardt Kenneth L., Krentler Kathleen A.
Start page
35
End page
46
Edition
4.
Place
New York
Language
English