The Green Consumer in Europe

Meffert Heribert, Kirchgeorg Manfred



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
1995

Book title
International Lecture Series to accompany, Principles of Marketing

Editor
Kinnear Thomas C., Bernhardt Kenneth L., Krentler Kathleen A.

Pages range
35-46

Edition
4.

Place
New York