Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Shopping Behavior
Roggentin A. S.
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2018
Conference
Proceedings of the 46th Academy of Marketing Science (AMS) Conference
Venue
New Orleans, LA, USA
Language
English