Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Shopping Behavior

Roggentin A. S.

Cite as

Roggentin, A. S. (2018). Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Shopping Behavior. In Proceedings of the 46th Academy of Marketing Science (AMS) Conference, New Orleans, LA, USA. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2018

Conference
Proceedings of the 46th Academy of Marketing Science (AMS) Conference

Venue
New Orleans, LA, USA

Language
English