Biased tariff choices: Exploring role effects in B to B settings
Backhaus Klaus, Koch Matthias, Stingel Susanne
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
Journal of Business-to-Business Marketing
Volume
18
Issue
4
Pages range
357-379
Language
English
ISSN
1051-712X