In-store Mobile Marketing-Kommunikation - Empirische Analysen von Determinanten aus Konsumentensicht

Stafflage M



Publication type
Thesis

Publication status
Published

Year
2016

Editor
Krafft Manfred

Number of pages
310

Title of series
Kundenmanagement & Electronic Commerce

Publisher
Springer Gabler

Graduation type
Dissertation

Graduation year
2015

Institution

Universität Münster
ISBN
978-3-658-11530-2

DOI