Effects of Money-Back and Low-Price Guarantees on Consumer Behavior - State of the Art and Future Research Perspectives

Suwelack Thomas, Krafft Manfred



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2012

Book title
Quantitative Marketing and Marketing Management

Editor
Diamantopoulos Adamantios, Fritz Wolfgang, Hildebrandt Lutz

Pages range
531-561

Publisher
Gabler Verlag

Language
English