Effects of Money-Back and Low-Price Guarantees on Consumer Behavior - State of the Art and Future Research Perspectives
Suwelack Thomas, Krafft Manfred
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2012
Book title
Quantitative Marketing and Marketing Management
Editor
Diamantopoulos Adamantios, Fritz Wolfgang, Hildebrandt Lutz
Pages range
531-561
Publisher
Gabler Verlag
Language
English