Controlling von Markenportfolios
Cite as
Meffert, H. (2002). Controlling von Markenportfolios. In G.E.M. Gesellschaft zur Erforschung des Markenwesens e.V. (Ed.), Markendialog (pp. 113–122).Details
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2002
Book title
Markendialog
Editor
G.E.M. Gesellschaft zur Erforschung des Markenwesens e.V.
Start page
113
End page
122
Language
German