Controlling von Markenportfolios
Meffert Heribert
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
2002
Book title
Markendialog
Editor
G.E.M. Gesellschaft zur Erforschung des Markenwesens e.V.
Pages range
113-122
Language
German