Globale Marketingstrategien

Meffert Heribert



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
1989

Book title
Handwörterbuch - Export und Internationale Unternehmung

Editor
Macharzina Klaus, Welge Martin K.

Pages range
1411-1427

Publisher
Schäffer-Poeschel

Place
Stuttgart