Globale Marketingstrategien
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1989
Book title
Handwörterbuch - Export und Internationale Unternehmung
Editor
Macharzina Klaus, Welge Martin K.
Pages range
1411-1427
Publisher
Schäffer-Poeschel
Place
Stuttgart
Language
German