Frustration in hierarchischen Kundenbindungsprogrammen: Eine Empirische Untersuchung

Blacha Kirsten

Cite as

Blacha, K. (2014). Frustration in hierarchischen Kundenbindungsprogrammen: Eine Empirische Untersuchung. In Krafft, M. (Ed.), Kundenmanagement & Electronic Commerce (pp. 1–340). Springer Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2014

Book title
Kundenmanagement & Electronic Commerce

Editor
Krafft Manfred

Start page
1

End page
340

Publisher
Springer Gabler

Language
German