Umweltbedingte Anpassung als Problem des Marketing

Meffert Heribert

Cite as

Meffert, H. (1977). Umweltbedingte Anpassung als Problem des Marketing. In Rohlmann, P. (Ed.), Marketing in der Rezession (pp. 15–20). Wiesbaden: Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1977

Book title
Marketing in der Rezession

Editor
Rohlmann Peter

Start page
15

End page
20

Publisher
Gabler

Place
Wiesbaden

Language
German