Markenkannibalisierung – Erfassung und Analyse von Wanderungsbilanzen
Meffert Heribert, Koers Martin
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2004
Book title
Handbuch Markenartikel
Editor
Bruhn Manfred
Pages range
831-852
Place
Wiesbaden
Language
German