Marketing

Krafft Manfred

Cite as

Krafft, M. (2001). Marketing. In Jost, P.-J. (Ed.), Die Prinzipal-Agenten — Theorie in der Betriebswirtschaftslehre (pp. 217–240). Stuttgart: Schäffer-Poeschel.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2001

Book title
Die Prinzipal-Agenten – Theorie in der Betriebswirtschaftslehre

Editor
Jost Peter-J.

Start page
217

End page
240

Publisher
Schäffer-Poeschel

Place
Stuttgart

Language
German