Konsumgütermarketing

Meffert Heribert



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
1992

Book title
Handwörterbuch der Betriebswirtschaft

Editor
Wittmann Waldemar, Kern Werner, Köhler Richard, Küpper Hans-Ulrich, von Wysocki Klaus

Pages range
2241-2255

Place
Stuttgart