Konsumgütermarketing

Meffert Heribert



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1992

Book title
Handwörterbuch der Betriebswirtschaft

Editor
Wittmann Waldemar, Kern Werner, Köhler Richard, Küpper Hans-Ulrich, von Wysocki Klaus

Pages range
2241-2255

Place
Stuttgart

Language
German