The Role of Marketing in Digital Business Platforms

Rangaswamy Arvind*, Moch Nicole*, Felten Claudio, van Bruggen Gerrit, Wieringa Jaap E., Wirtz Jochen (*Lead authors)



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
Journal of Interactive Marketing

Volume
51

Start page
72

End page
90

Pages range
72-90

DOI