The Role of Marketing in Digital Business Platforms

Rangaswamy Arvind*, Moch Nicole*, Felten Claudio, van Bruggen Gerrit, Wieringa Jaap E., Wirtz Jochen (*Lead authors)

Cite as

Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E., & Wirtz, J. a. (2020). The Role of Marketing in Digital Business Platforms. Journal of Interactive Marketing, 51, 72–90.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
Journal of Interactive Marketing

Volume
51

Start page
72

End page
90

Language
English

ISSN
1094-9968

DOI
https://doi.org/10.1016/j.intmar.2020.04.006