Erfolgswirkungen der internationalen Marketing-Standardisierung

Meffert Heribert, Bolz Joachim

Cite as

Meffert, H., & Bolz, J. (1995). Erfolgswirkungen der internationalen Marketing-Standardisierung. Marketing ZFP, 17(2), 99–109.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
1995

Journal
Marketing ZFP

Volume
17

Issue
2

Start page
99

End page
109

Language
German