Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

Krafft, Manfred, Albers Sönke, Lal Rajiv

Cite as

Krafft, M., & Albers, S. L. R. (2004). Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces. International Journal of Research in Marketing, 21(3), 265–283.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2004

Journal
International Journal of Research in Marketing

Volume
21

Issue
3

Start page
265

End page
283

Language
English

ISSN
0167-8116