Customer Lifetime Value in der praktischen Anwendung im Distanzhandel

Krafft Manfred, Bues Mirja, Rutsatz Uwe

Cite as

Krafft, M., Bues, M., & Rutsatz, U. (2017). Customer Lifetime Value in der praktischen Anwendung im Distanzhandel. In Helm, S., Günter, B., & Eggert, A. (Eds.), Kundenwert (4th ed., pp. 573–596). Wiesbaden: Gabler Verlag.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2017

Book title
Kundenwert

Editor
Helm Sabrina, Günter Bernd, Eggert Andreas

Start page
573

End page
596

Edition
4

Publisher
Gabler Verlag

Place
Wiesbaden

Language
German