Customer Lifetime Value in der praktischen Anwendung im Distanzhandel

Krafft Manfred, Bues Mirja, Rutsatz Uwe



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2017

Book title
Kundenwert

Editor
Helm Sabrina, Günter Bernd, Eggert Andreas

Start page
573

End page
596

Pages range
573-596

Edition
4

Publisher
Gabler Verlag

Place
Wiesbaden