Marktorientierte Unternehmensführung und Direct Marketing
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1997
Book title
Handbuch Direktmarketing
Editor
Dallmer Heinz
Start page
33
End page
52
Edition
7.
Place
Wiesbaden
Language
German