Dienstleistungsmarketing
Meffert Heribert
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
1995
Book title
Handwörterbuch des Marketing
Editor
Köhler Richard, Tietz Bruno, Zentes Joachim
Pages range
454-470
Edition
2.
Place
Stuttgart
Language
German