When Are Solutions Valuable for Customers? The Role of Customer Adaptiveness

Kramer Victoria, Krafft Manfred, Bharadwaj Sundar, Worm Stefan



Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2021

Conference
European Marketing Academy (EMAC) Online Doctoral Colloquium

Venue
Madrid, Spain

Language
English