When Are Solutions Valuable for Customers? The Role of Customer Adaptiveness
Kramer Victoria, Krafft Manfred, Bharadwaj Sundar, Worm Stefan
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2021
Conference
European Marketing Academy (EMAC) Online Doctoral Colloquium
Venue
Madrid, Spain
Language
English