When Are Solutions Valuable for Customers? The Role of Customer Adaptiveness

Kramer Victoria, Krafft Manfred, Bharadwaj Sundar, Worm Stefan

Cite as

Kramer, V., Krafft, M., Bharadwaj, S., & Worm, S. (2021). When Are Solutions Valuable for Customers? The Role of Customer Adaptiveness. In Proceedings of the European Marketing Academy (EMAC) Online Doctoral Colloquium, Madrid, Spain. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2021

Conference
European Marketing Academy (EMAC) Online Doctoral Colloquium

Venue
Madrid, Spain

Language
English