Business-to-Business Marketing Textbooks: A Comparative Review
Cite as
Backhaus, K., Mühlfeld, K., & Okoye, D. (2002). Business-to-Business Marketing Textbooks: A Comparative Review. Journal for Business-to-Business Marketing, 9(4), 27–64.Details
Publication type
Research article (journal)
Publication status
Published
Year
2002
Journal
Journal for Business-to-Business Marketing
Volume
9
Issue
4
Start page
27
End page
64
Language
English