Systematic New-Customer-Management in Direct Marketing

Rutsatz, U., Krafft, M., Peters, K.; Gudmundsso, H.-J.

Cite as

Rutsatz, U., Krafft, M., Peters, K., & Gudmundsso, H.-J. (2007). Systematic New-Customer-Management in Direct Marketing. In Centrum, f. i. M. u. M. (Ed.).

Details

Publication type
Working paper

Peer reviewed
No

Publication status
Published

Year
2007

Editor
Centrum für interaktives Marketing und Medienmanagement

Volume
11b

Language
English