Einwilligungen im Permission Marketing: Empirische Analysen von Determinanten aus der Sicht von Konsumenten
Wissmann Johannes
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2013
Book title
Kundenmanagement & Electronic Commerce
Editor
Krafft Manfred
Start page
1
End page
369
Publisher
Springer Gabler
Language
German