Impact of Marketing Metrics Drivers on Shareholder Value
Cite as
Wiesel, T., & Skiera, B. (2005). Impact of Marketing Metrics Drivers on Shareholder Value. In Proceedings of the INFORMS Marketing Science Conference 2005, Atlanta, USA. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2005
Conference
INFORMS Marketing Science Conference 2005
Venue
Atlanta, USA
Language
English