Internationales Marketing

Backhaus Klaus, Voeth Markus

Cite as

Backhaus, K., & Voeth, M. (2010). Internationales Marketing (6. Aufl.). Stuttgart: Schäffer Poeschel Verlag.

Details

Publication type
Book (monograph)

Peer reviewed
No

Publication status
Published

Year
2010

Number of pages
423

Edition
6. Aufl.

Publisher
Schäffer Poeschel Verlag

Place
Stuttgart

Language
German